Donna Hegdahl - Mentor for Marketing

My year under Donna got me many funny looks, I don't know if I ever once even got the first requirement of marketing done, which was the necessary 10 second elevator speech of what my business does.
 
As a marketing mentor, Donna was extremely effective in turning my entire approach 180 degrees. Her emphasis on sticking to the basics, follow up, and clarity of message goes against every impulse I had starting out, and I only got about 5% of her prescriptions implemnted before I filled up my schedule 100% even in a horrible couple of years, and I haven't had a monent of slack since.
 
I was certain that if I had to give my elevator speech one more time, or one second shorter, I might burst. Turned out I was wrong, it only helped me market myself better, and nothing bad ever even happened. Thanks Donna.